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Talking about the business strategy and marketing plan of children's playground

The marketing of children's playgrounds has certain specialities, mainly in:

1. The decision-making power of children's consumption is in the parents' playground. The playground not only has to win the children's love, but also the parents' approval, at least not to let the parents resent.

2. The children's play project has certain effectiveness. After a certain period of time, the child's freshness will be reduced.

3. The target customer of the children's playground is the child. Safety and environmental protection are issues that have to be considered.

Combined with the above characteristics, through the investigation of the children's playground in the city, Black Lion proposed the following marketing plan:

The name of the marketing strategy
Give the children's playground a suitable name. Just as a person must have a name, the playground also needs to have a name that is close to the target customer's mind and easy to remember. You can give a name to the target customer (under 6 years old or 6-10 years old, etc.).

Promotion of marketing strategy
Propaganda is indispensable in the marketing of children's playgrounds, but large-scale advertisements may not be realistic, and the distribution of flyers along the street seems to be unconventional and not effective. Balloon propaganda is a good way. On the one hand, children like balloons. On the other hand, the cost is low and easy to operate. The name and address of the playground are printed on the balloons, and they are sent to children in the bustling area of ​​the business. In addition, you should set up eye-catching signs in the mall to guide customers to the playground.

Marketing strategy promotion
Promotions can gather popularity and provide a stable source of income for children's playgrounds. At the beginning of the opening, you can set up a certain "free zone". After the children have finished playing in the free zone, they will have an interest, and then promote the consumption of other facilities. They can also give customers a credit of 20 yuan or 30 yuan to guide them. Come to spend next time. At the same time, you can take a package, a monthly ticket and other preferential methods for promotion, and slogan "take your partner, play together."

Marketing strategy activities
After the children's playground is opened for a while, it is necessary to stimulate the enthusiasm of children and parents through certain activities. Some puzzles or parent-child activities can be held on weekends or on "June 1". One is to let parents change the concept of "coming to the children's playground is to play" and eliminate the negative emotions of parents; secondly, it can enhance the feelings of parents and children. Make the playground a place for parents to enjoy their family.

Marketing strategy equipment
Children's play facilities have a certain timeliness, usually about half a year. After this time, children will lose their sense of freshness to this facility. Therefore, the facilities should be updated regularly, and the facilities can be rolled up in the form of renting machines. To enhance the appeal to customers.

Marketing strategy management
The management of children’s playgrounds is also important. To ensure the safety of the children's playground, parents can be assured of taking the children to spend. Operators can hire people with early childhood education experience as a staff member, which can create a good atmosphere for play and positive interaction with children, so that children fall in love with your playground.

In addition, parents and children will be thirsty during play, can set up a rest area, provide drinks and snacks, and can also sell children's toys, which can promote consumption and create greater profit margins.

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